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АВТОРЫ: Алексейчева Е. Ю., Магомедов М. Д.
АННОТАЦИЯ: Статья посвящена основным направлениям совершенствования ассортиментной политики мясоперерабатывающих предприятий в современных условиях. Подчеркнуто влияние управления ассортиментом предприятий мясной индустрии на продовольственную безопасность России. Авторами даны оценки потребительских ожиданий и описаны значимые характеристики различных моделей поведения покупателей.
Authors: Alekseycheva E.Yu., Magomedov M.D.
Abstract. The article is devoted to the main directions of improving the assortment policy of meat processing enterprises in modern conditions. The influence of the management of the assortment of meat industry enterprises on the food security of Russia is emphasized. The authors give estimates of consumer expectations and describe the significant characteristics of various models of customer behavior.