American consumers do not trust the information about the meat, provided media

Livestock industry faced with the formation of negative reputation in recent years, but the survey results show that the criticism from the media is not credible in the eyes of consumers.

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activists , representatives of the media and advertising campaigns Chipotle and Panera criticized the livestock industry for manufacturing practices and products , including lean textured beef.

The January report, " Investigation of food demand " from experts of the department of agricultural economics at Oklahoma State University shows that consumers do not trust these reports in the media, and consider this information as less reliable than information from government sources and from livestock associations USA .

« How much do you trust information about meat and cattle sector from the following sources ? " - was asked consumers entering the survey . 15 of these sources more than 1,000 consumers prefer the USDA and the Office of Food Inspection and Drug Administration USA (FDA) as the most reliable sources , and franchise restaurants McDonald's and Chipotle were assessed as having the least credible .

According to the report , the network catering Chipotle in 69 % of cases seen by consumers as a source , the least trustworthy. American Farm Bureau and the Humane Society of the United States regarded as more reliable sources than the professors at Harvard University or the University of Texass . Newspaper «The New York Times» The program " Nightly News ABC» also not perceived by consumers as a reputable and reliable sources of information on meat products . Переводчик Google для бизнеса –Инструменты переводчикаПереводчик сайтовСлужба "Анализ рынков" Отключить моментальный переводО Переводчике GoogleМобильная версияКонфиденциальностьСправкаОтправить отзыв