INTERNORGA in Hamburg - Marketing meat

From 14 to 19 March in Hamburg completed the world's largest industrial exhibition of new products in the field of gastronomy and hotel industry INTERNORGA.

INTERNORGA held since 1921 , and annually in March in Hamburg from all over the world come to firms offering products and innovative solutions for the hospitality and catering enterprises from industrial canteens, bakeries and fast food establishments to luxury restaurants .

This year the exhibition complex HAMBURG MESSE their novelties presented more than 1,200 exhibitors from 25 countries. The exhibition also held meetings, seminars and honoring winners of various prizes, which are awarded on the eve of the exhibition industry specialized associations in Germany. European Championship pizza bakers , bakers demonstrations and new wine section of the exhibition are attracted to this industry event extra attention from the press and the general public .

Meat Marketing At the end consumer

calculated and held in the framework of the exhibition share one of the exhibitors INTERNORGA - Company BLOCK Foods, which deals , inter alia, the export of beef Steak and its processing for firme owned restaurant chain BLOCK HOUSE for other gastronomic enterprises. The focus of the advertising campaign is country - supplier of high raw meat Uruguay . Apart from relevant ads on billboards in major cities in Germany , the company BLOCK Foods accordingly issued its stand , held at a restaurant network BLOCK HOUSE lottery among visitors and also hosted a reception in conjunction with the Embassy of Uruguay in one of the legendary hotels of Hamburg Grand Elysée Hamburg, also owned concern . Such innovative marketing campaigns allow firms the meat industry to assert their position in a crowded European market offerings and demonstrate how difficult without new marketing strategies to sell high-quality goods , even with a high degree of fame .

optimistic forecast

This year the exhibition was held against the backdrop of optimism in the industry and positive growth forecasts (3 % in 2014 ) . Last year in gastronomic establishments in Germany was spent 69.4 billion euros , an increase of 1.8 % (1.2 billion euros ).