Anuga offers a high degree of flexibility and planning security in turbulent times

Early bird campaign extended until 31 October 2020 for exhibitors – additional digital offers for 2021 planned (Early Bird basically means that our exhibitors get a reduced price of 10 Euro per square meter when they book their booth within the early bird phase).

The preparations for Anuga 2021 are in full swing. Director Stefanie Mauritz's team is currently engaging in a regular and close exchange with their customers with the aim of offering all trade fair participants an optimum trade fair experience in October 2021. In order to give the industry a high degree of planning security, the trade fair organisers of Anuga are setting important positive signals at an early stage and are extending the early bird campaign by one month until October 31, 2020.

"In times when many market partners are encountering a certain insecurity it is important to enable our exhibitors the largest possible degree of planning security and flexibility for their trade fair participation," explained Oliver Frese, Executive Director, Koelnmesse. "Anuga has stood for reliability for 100 years and this is to remain so in these turbulent times. Thus, it is extremely important for us to start with the concrete planning of Anuga 2021 so that we can regularly inform our customers about the developments of the coming event. This is the only way we can offer the customary reliability and security so that we can master the crisis together and really take off again next year," continued Frese.

The Anuga team is currently very positive about the next edition in the autumn of 2021. In the scope of the current early bird campaign, numerous international exhibitors from 60 countries have already registered. In order to additionally increase the range of Anuga, in terms of the visitors and reach as many relevant target groups as possible, there are going to be digital offers and new formats at the coming Anuga, which supplement and round off the physical trade fair. In addition to ensure more safety during the trade fair, Koelnmesse has decided to plan all further trade fairs in the year 2021 in a Corona-conform manner. Koelnmesse has developed a concept under the hashtag #B-SAFE4business, which makes provisions for all measures relating to hygiene, medical care and organisation. These measures are regularly evaluated together with the city, state and health authorities after taking the current COVID-19 situation into account and in the case of positive developments re-adapted. Cognitions and experiences gained from outbound fairs such as Thaifex Anuga Asia in September 2020 and May 2021 or Anufood China in April 2021, which are being accompanied by digital offers for the first time, will flow into the preparations of Anuga.